5 Objectives For Strong Branding In Home Care Business

For any home care company, branding is essential as it has a reputation among the audience and its employees. Establishing an employer brand should be a priority for every home care company, whether big or small. Branding will set an outstanding remark on your company.

What is Employer Branding?

Your employer brand is essentially how others, including your current employees, perceive your company. And also how you market your company, its services, and jobs. According to Glassdoor research, 85% of job seekers research companies' reviews and ratings before deciding to apply for a job. So if you've got an abundance of dissatisfied employee reviews, the majority of potential applicants will pass on your open role.

That's why it's essential to fine-tune your entity brand by investing more time and resources to create a reputation that attracts new joiners.

Five Key Benefits for Employer Branding
Attract Efficient talents

When job seekers initiate their search, they may search top companies nearby or hiring advertisements on social media.

According to a research in LinkedIn Research - Encompassing a positive employer brand, companies can attract around 41% of the full-time workers without increasing pay if they possess at least three of these five qualities: Provide Job security, best teamwork practice, optimize professional development, value the employees as they value the organization and thus obtaining a positive review of the organization by the past and the present employees. And 40% of the employees may willingly stick on without a hike in pay if the organization keeps up with the brand values or qualities, which would secure your top talents with no additional cost and save the initial investment in developing the employer brand.

Among encouraging employee reviews on websites like Glassdoor and showcasing testimonials on your career site, you can also participate in the Best Places To Work Program. This program benefits you in this specific Industry.

Less Time and cost per hire

Having a strong employer brand would privilege a pretty good back up of your talent pipeline, which is excellent news for the hiring manager and your bottom line. With a deluge of talent, you'll be able to vet candidates early, even if you don't have an open role to fill. That means as soon as a position opens up, you'll have a surfeit of qualified candidates queued for interviewing and would be attracting new applicants as well. And if you happen to fix a deal, when a candidate is deciding between more than one company, you can assert the competition because as a good brand.

Additionally, reputed companies are likely to have a great work environment, and current employees will refer to new candidates for your open positions. According to CareerBuilder, employee referrals have the highest ROI, and HR technologist says that employee referrals flow in 55% faster than those sourced from career sites.

Boost Employee Confidence

Your employer brand depends on how well you treat your employees and how your employees interact with your customers. An excellent employee experience will, of course, boost employee confidence.

Apart from the pride of working for a great company, The employees value the company when they feel that they are seriously taken care of by their employer. Developing employee career paths, investing in continued training and support, and offering competitive compensation and benefits are great ways to make sure your employee brand is encouraging morale. It will result in your employees serving your customers better.

Raise Retention

Just as your employer brand has a significant impact on employee morale, your retention rates also will have a considerable effect. Mark a great impression on your company as a place where employees dwell, and you'll see a dramatic improvement in your business turnover.

At times low turnover can prove to be a sign of a strong employer brand, as it could have a tangible benefit of having remarkable stability in your Bottom line. "LinkedIn research shows that most companies which failed to invest in their reputation lost an average of $5,000 per employee. That sums up quickly with a national turnover rate of 22%," of which many industries are well above — hence investing in your employer brand is worth it in the long run.

Build Credibility with Customers

Your employer brand can significantly impact your business as your most efficient talents will serve your customers well. Customer Satisfaction plays the best role in saving the company's reputation, and having a team of top skills would mark a difference. Hence if you are unable to attract quality employees, you can expect a bad customer review.

If you can guarantee a positive experience for your customer, you can build trust among your customer base regardless of the employee at their service. According to Zeno's 2021 Strength of Purpose Study, 80% of consumers will buy from and recommend companies they trust. Building your company's credibility with customers depends most heavily on your employees, ensuring your company supports your most important asset.

E-Hire works hard to help you establish and execute your employee brand. If you're interested in seeing how E-Hire can transform your hiring process from attracting to onboarding new hires, schedule a demo here.